👋 Hey, I’m Gwen Lane.
3x founder. Marketing strategist. Creator advocate. Business consultant.


My work is personal.
I’m a Filipina American immigrant based in Minnesota, writer, activist, yogi, and creative.
I’m also a mom to a 13-year-old, dog mom to two high-energy herding dogs, and married for 10 years to my favorite hiking partner, Luke.
My work is shaped by my lived experience, my identity as an immigrant and woman of color, and my belief that creators, entrepreneurs, organizations, and business owners deserve more access, visibility, and support.
Experience that moves culture and drives growth.
More than 15 years across entertainment, influencer marketing, advertising, and the creator economy.
After 15+ years leading advertising and marketing strategies, I’ve helped build campaigns that move culture and drive growth.
Now, I bring that experience to values-led creators, entrepreneurs, brands, and organizations who are ready for their next stage.

Let’s connect.
For consulting, partnerships, campaigns, and values-led growth.
Tell me what you’re building, where you’re feeling stuck, or what opportunity you want to explore.